長沙尤度網(wǎng)絡為您解答：網(wǎng)站結構錯誤，為什么容易使百度降權
在網(wǎng)絡營銷中，為什么網(wǎng)站會被百度降權呢?有經(jīng)驗站長指出，網(wǎng)站發(fā)生被百度降權的情況，除了可能是因外鏈和網(wǎng)站推廣內(nèi)容出了問題之外，還可能是結構降權……
In network marketing, why the website will be Baidu down right? Experience stationmaster points out, site of occurrence is Baidu right down the situation, but may be due to the chain and web site promotion content out of the question, may also be reduced power ... ...
或許一些新手站長還未聽說過這個名詞。結構降權就是自己對網(wǎng)站程序把握得不是很好而發(fā)生的被百度降權的情況。如果是結構降權的話對網(wǎng)站推廣產(chǎn)生的影響一般很大，因為，接下來你可能就需要做針對性的網(wǎng)絡營銷改版調整等。
Perhaps some novice stationmaster had not heard of this noun. Structure of a web application is right down to grasp is not very good and right down the situation by baidu. If the structure is right down the words on the web site promotion impact of general greatly, because, you may need to do targeted network marketing revision adjustment.
以下是這位經(jīng)驗站長結合自身經(jīng)驗，總結出的網(wǎng)站容易被百度降權的幾種結構形式：
The following is the experience of stationmaster in light of its own experience, summed up the website easily Baidu right down several structure forms:
一：URL的標準化問題-優(yōu)化代碼
A: URL standardization - optimized code
同樣的頁面在一份網(wǎng)站推廣總重復出現(xiàn)，也就是重復內(nèi)容的問題，這就是該做301的地方?jīng)]有301，有一些和主頁一摸一樣的形式，也沒有優(yōu)化代碼，將URL標準化，才能更好的幾種網(wǎng)站的主域名權重，這些也是早就網(wǎng)站網(wǎng)絡營銷關鍵字沒有排名的原因，如果有太多相同的頁面去競爭同一個關鍵字，那么唯一的結果就是兩敗俱傷，沒有任何的好處，而且這種做法也是會被列為作弊的嫌疑。
The same page in a website promotion is always repeated, or duplicate content issues, this is the301place301, and some home exactly the same form, also did not optimize the code, the URL standard, in order to better several website domain name right, these are early website network marketing keywords no ranking of reasons, if there is too much the same page to compete with a keyword, so only cause destruction to both sides, no good, and this approach will also be listed as cheating.
二：重復內(nèi)容，做好唯一性
Two: duplicate content, completes the uniqueness
重復內(nèi)容的形式，網(wǎng)站推廣中存在著大量的重復內(nèi)容，這里的重復內(nèi)容，就是指網(wǎng)絡營銷網(wǎng)站中大量存在的重復內(nèi)容，一方面是由于url的原因，還有一種就是程序的原因，看看一些動態(tài)的網(wǎng)站，一般就有2個地址，一個是動態(tài)的，一個偽靜態(tài)的地址，這樣的形式也是一種，不過這樣設定也是木有辦法的，還有一種就是像im286一樣，在im286上發(fā)布一篇文章之后，然后很多的二級域名就可以看到這種狀況，很多的重復網(wǎng)絡營銷內(nèi)容就顯現(xiàn)出來了，這些就是經(jīng)常看到的，還有一種錯誤頁面造成的重復內(nèi)容，重復內(nèi)容對網(wǎng)站的傷害是很大的，盡量做好一篇內(nèi)容之對應一個網(wǎng)站的URL，也就是唯一性。網(wǎng)站內(nèi)容之中，一般堅持重復的網(wǎng)絡營銷標題，這個時候就可以利用google管理員工具進行堅持，可以進行全站的檢測和分析，如果有重復標題的，那么這個時候也要修改，就算是分頁的形式也要寫出風葉的代碼，page數(shù)目也是很重要的。
Duplicate content form, website promotion in the presence of a large number of repetitive elements, the duplicate content, is refers to the network marketing website has a large amount of repetitive elements, one is because of the reason of URL, there is a procedure of reason, have a look some dynamic website, in general there are2 address, one is dynamic, a pseudo static address, this form is also a kind of, but also set up with, there are like im286, im286posted an article, then a lot of two domain names to see this situation, many repeat network marketing content appears out, these are frequently seen, and an error page is caused by repeated content, duplicate content on the site of injury is very big, make the best of a content corresponding to a site URL, is also the only. Website content, generally adhere to duplicate network marketing title, this time you can use Google administrator tools to adhere to, can carry out total station measurement and analysis, if there is a repeat title, this time to modify, even if is tabbed form also to write a fan blade code, the number of page is also very important。
三：h標簽的濫用
Three: H tag abuse
在zac的seo實戰(zhàn)密碼里看到h標簽的用法，h1標簽，一份頁面只能存在一個，多了就會讓百度覺得你是在作弊，而h1標簽的用法，首頁，一般就是凡在logo處，起到引導作用，而產(chǎn)品頁面就是放在產(chǎn)品標題處，h1標簽的濫用是很嚴重的網(wǎng)絡營銷問題，也是我們經(jīng)常忽視的地方，利用好h標簽可以充分的使用文章分類目錄，h標簽的網(wǎng)站推廣使用能夠是類目清晰和明了，h2標簽是對h1的詮釋，h3是個大欄目的主要部分，等等，有了這些才能夠更好的使用網(wǎng)站清晰的形式。
In the Zac SEO real password see the H label usage, H1 tags, a page can only exist one, many will let Baidu think you are cheating, and H1label usage, home, where in general is logo, playing a guiding role, while the product page that is placed in the product title, H1 tag abuse is a serious problem of sale of network, but also we often overlooked, make good use of the H tag can fully use the article directory, H label website promotion to use is the category label is clear and simple, H2H1interpretation, H3 is a large section of the main part, etc., with these can better use site clear form.
四：評論的頁面
Four : comment on the page
這種狀況下，可以借鑒下，站長網(wǎng)上評論的設定，對待評論是直接用框架調用，而不是用別的方式調用，這種方式就是最大化的，防止評論對主要的網(wǎng)絡營銷內(nèi)容作影響，而se是不檢索框架里面的程序的，這樣就防止文章主題被評論所代替，這樣的頁面也是對結構接觸的最大掌握;網(wǎng)上看到了另外一種，就是留言形式，有的企業(yè)網(wǎng)站留言頁面是公開的，看到過一份網(wǎng)站有2000+的留言頁面，然后里面都是垃圾留言，全部都是英文，沒有意義的留言，那么這些留言就是對網(wǎng)站推廣產(chǎn)生巨大傷害，當大量的頁面充斥著網(wǎng)站的時候相關性就會被破壞掉，而會直接影響到網(wǎng)站的整體權重，所以，留言頁面，有時候該屏蔽就要屏蔽，不能屏蔽就要審核。
This kind of state, can learn from the next, stationmaster net is set to comment, comment is the direct use of the framework calls, rather than the other way to call, this way is the biggest change, prevent the comments on the main network marketing content influence, while se is not retrieval framework in the program, thus preventing the theme by comment on this page is replaced, the structure of the largest contact master; the Internet to see another, is the message form, some enterprises website page is disclosed, seen a site with2000+ message page, then there are junk message, all is English, no sense of the message, then the message is for website promotion produces tremendous harm, when a large number of pages filled with website time correlation will be destroyed, and will directly affect the site's overall weight, therefore, message page, sometimes the shield to shield, can shield to audit.
五：做好404頁面
Five: do 404page
404頁面屬于錯誤頁面，也是需要調整好的，如果404頁面做的不好，也是極其容易造成網(wǎng)站推廣降權的，一般我們對404頁面的錯誤就是在于對于服務器返回代碼，其他狀態(tài)碼都不要返回，要返回就返回404狀態(tài)碼，做好404也是在網(wǎng)絡營銷優(yōu)化過程中最為重要的一種部分。
404page belongs to error pages, also need to adjust the good, if the 404page do not, is extremely easy to cause the website promotion right down to404pages, in general we mistake is to return code, other state codes do not return, return to return the 404 status code, do a good job in 404also in network marketing optimization process is the most important a part.
總結：在網(wǎng)絡營銷中，“想要防止網(wǎng)站被百度降權，就一定要做好外鏈和內(nèi)容。當然，正如上面所言，結構降權對網(wǎng)站推廣的影響也是非常嚴重的。
Summary: in the network marketing," want to prevent website by Baidu right down, she will do it well outside the chain and content. Of course, as said above, right down to the structure of Web site promotion effect is also very serious.
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