長沙尤度網(wǎng)絡(luò)教您：打造讓搜索引擎喜歡的網(wǎng)站
在網(wǎng)絡(luò)營銷中，搜索引擎的目標(biāo)是滿足搜索用戶，所以我們不需要滿足搜索引擎，那么要做好SEO就必須滿足搜索用戶，那樣網(wǎng)站才會既被搜索引擎親睞又被廣大用戶喜愛。所以說在做SEO的時候關(guān)鍵詞需要自然排列，內(nèi)容要與網(wǎng)站相關(guān)等等，這些做法無非是要隱藏SEO痕跡。那么到底哪種網(wǎng)站推廣最受搜索引擎喜歡呢？很簡單就三個方面相關(guān)性、權(quán)威性、實用性，具備這三個條件的網(wǎng)站才是真正被網(wǎng)絡(luò)營銷搜索引擎喜歡的網(wǎng)站。
In network marketing, search engine 's goal is to meet users search, so we do not need to meet the search engine, so to do a good job in SEO must meet the users search, so the website will both be search engine content has been the vast numbers of users. So when doing SEO keywords need natural arrangement, content to be associated with the website and so on, these practices is to hide the SEO traces. So what kind of website promotion is the most popular search engines like? Very simple just three aspects relationship, authoritative, practical, these three conditions have the website is really what is network marketing search engine like website.
一、網(wǎng)站頁面的權(quán)威性
所謂網(wǎng)站頁面的權(quán)威性，一般通過外部鏈接來衡量，通常情況高質(zhì)量的網(wǎng)絡(luò)營銷外部鏈接越多，那么給予該網(wǎng)站或頁面的權(quán)威性越高。另外網(wǎng)站的域名、穩(wěn)定性、網(wǎng)站推廣內(nèi)容、網(wǎng)站的信息等等是影響網(wǎng)站權(quán)威性的因素。需要注意的是，外部鏈接相關(guān)性越高網(wǎng)站權(quán)重越高，那么給予該網(wǎng)站的權(quán)威性越高。
One, the authoritative web page
The so-called website page authority, generally through the external link to measure, usually of high quality network marketing external links more, then give the site or page authority higher. In addition to the website domain name, website promotion, website content, the stability of the information and so on is the impact site authoritative factors. Attention is required, the external link correlation higher website weight is higher and higher, so the higher authority site.
二、網(wǎng)站的實用性
這個網(wǎng)站推廣對用戶來說有多大用處，如果沒用，搜索引擎返回頁中也不會存在，那么搜索引擎如何判斷網(wǎng)站實用性高低呢？從用戶瀏覽該網(wǎng)站的頁面、停留時間、回訪次數(shù)、或者加入書簽、網(wǎng)站評論等等。網(wǎng)絡(luò)營銷搜索引擎將從這些方面收集信息然后判斷網(wǎng)站實用性高低，從而給網(wǎng)站打分。網(wǎng)站的實用性需要站長自己通過揣摩用戶思想，根據(jù)自己網(wǎng)站推廣的統(tǒng)計數(shù)據(jù)分析判斷，然后作相應(yīng)優(yōu)化，這個只能從日常生活及實際操作中領(lǐng)悟。
Two, website usability
This website promotion to the user how useful, if not, the search engine returns the page does not exist, then how search engines determine the site practical level? From the users browse the web page, residence time, visit frequency, or bookmark website reviews, etc.. Network marketing search engine from the aspects of collecting information and then determine the site practical level, thereby to site marking. Website usability need stationmaster themselves through figure user thought, according to their website promotion of statistical data analysis, then the corresponding optimization, this only from the daily life and the actual operation.
三、網(wǎng)站內(nèi)容的相關(guān)性
網(wǎng)站推廣內(nèi)容的相關(guān)性這一點很重要，當(dāng)用戶搜索自己想要的內(nèi)容，返回的頁面與自己想要的內(nèi)容匹配，用戶自然喜歡，從搜索引擎角度講搜索引擎也喜歡。那么內(nèi)容相關(guān)性不僅僅是內(nèi)容上，還有網(wǎng)站的標(biāo)題、頁面關(guān)鍵詞、寫作時的語義分析、網(wǎng)絡(luò)營銷內(nèi)部鏈接的安排、以及外部鏈接的錨文本、外部鏈接的頁面內(nèi)容、外鏈的網(wǎng)站主題等，這些方面都是需要注意的地方。
舉個例子，很多SEO文章喜歡探討技術(shù)以及細(xì)節(jié)問題。包括我這個SEO博客，基本是技術(shù)為主。
Three, website content correlation
Website promotion content relevance of this point is very important, as the user you want to search the content, return pages with your own desired content matching, user's natural love, search engine from the perspective of search engines love. Then the content is not only the content, and the title of the site, page keyword, when writing the semantic analysis, network marketing internal link arrangement, as well as the anchor text of external links, external links page content, outside the chain of the theme of the site, these are places that need attention.
For example, many SEO articles like technology and details of. Including the SEO blog, is the basic technology.
網(wǎng)站推廣
內(nèi)容的相關(guān)性這一點很重要，當(dāng)用戶搜索自己想要的內(nèi)容，返回的頁面與自己想要的內(nèi)容匹配，用戶自然喜歡，從搜索引擎角度講搜索引擎也喜歡。那么內(nèi)容相關(guān)性不僅僅是內(nèi)容上，還有網(wǎng)站的標(biāo)題、頁面關(guān)鍵詞、寫作時的語義分析、網(wǎng)絡(luò)營銷內(nèi)部鏈接的安排、以及外部鏈接的錨文本、外部鏈接的頁面內(nèi)容、外鏈的網(wǎng)站主題等，這些方面都是需要注意的地方。">Website promotion content relevance of this point is very important, as the user you want to search the content, return pages with your own desired content matching, user's natural love, search engine from the perspective of search engines love. Then the content is not only the content, and the title of the site, page keyword, when writing the semantic analysis, network marketing internal link arrangement, as well as the anchor text of external links, external links page content, outside the chain of the theme of the site, these are places that need attention.For example, many SEO articles like technology and details of. Including the SEO blog, is the basic technology.
一個好的網(wǎng)站不是做給網(wǎng)絡(luò)營銷搜索引擎看的，而是做給用戶看的。只有站在用戶角度做SEO才是最理想的結(jié)果。純粹為了搜索引擎做的SEO毫無價值可言，更別談轉(zhuǎn)化率。
A good website not to do to the network marketing search engine watch, but instead to do for the user's eyes. Only by standing at the angle of user SEO is the most ideal results. Purely for the sake of search engine SEO is worthless, not to mention the conversion rate.
總結(jié)：從優(yōu)化角度來說其實這些能夠讓SEO新人有方向，知道該學(xué)哪些技術(shù)性東西，引導(dǎo)新人去學(xué)習(xí)這些技術(shù)，當(dāng)新人掌握了網(wǎng)絡(luò)營銷SEO技術(shù)方面的東西之后，就不會再喜歡純粹技術(shù)性的東西，因為說來說去就是那些，無非是換個角度而已，那么這就需要從網(wǎng)站推廣技術(shù)方面跳出來，以達(dá)到滿足其他用戶的需求，這就是實用性。
Conclusion: from the perspective of the optimization to the SEO new direction, know the science which technical things, guide newcomers to learn these techniques, when a new master of marketing of the network of technical aspects of SEO 's stuff, don't like pure technical stuff, because after all is said and done that, but change a point of view., it requires from the website promotion techniques to jump out, to meet the other user needs, this is practical.
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