長沙尤度網(wǎng)絡為您提供：網(wǎng)絡編輯需要哪些技能？
在網(wǎng)絡營銷中，有關網(wǎng)絡編輯的技能要求，到底有哪些呢？下面網(wǎng)站推廣編輯就來和大家分享下網(wǎng)絡高手的“精辟”之論。
In network marketing, network editing skills, which in the end? The following website editor will come and share network master" incisive" theory.
網(wǎng)絡編輯是做什么的？國家給他們定性為技術工，他們自稱為網(wǎng)絡新貴;他們是勤勤懇懇的加班員，熟悉他們的人都親切地稱他們?yōu)椤熬W(wǎng)絡搬運工”他們都有一個美麗的夢想，想要成為一個跨時代新媒體的網(wǎng)絡營銷主宰者。他們是誰呢?答案就是——網(wǎng)絡編輯。
Network editor do? The country to qualitative for technical workers, they called themselves online upstart; they are the overtime work diligently and conscientiously, be familiar with them are affectionately called them" network." they have a beautiful dream, to become a new era of new media marketing rulers. Who are they? The answer is -- network editor.
“比如，將標題改得更加符合網(wǎng)站的規(guī)范--放在網(wǎng)站首頁上營銷新聞應是多少個字符，網(wǎng)站頻道首頁上的應是多少個字符，文章頁面應是多少個字符，都是有明文規(guī)定的，一個也不能多，一個也不能少。當然，作為一個出色的網(wǎng)站推廣編輯，你最擅長的必須是，能為你所負責的新聞編輯出最吸引眼球的標題，來吸引讀者點擊。畢竟我們的考核方式是考核流量，技術部門會自動抓取流量數(shù)據(jù)，這關系到你每個月能拿多少錢?！?/P>
" For example, the title changed more consistent with the site of norms - on the website home page marketing news is the number of characters, channel of website home page is the number of characters, the article page is the number of characters, are expressly, not one, not one less. Of course, as an outstanding website editor, the best you have, you can in charge of news editing out the most eye-catching title, to attract the reader to click on. After all, our evaluation is the evaluation flow, technical department will automatically capture data flow, this is related to how much money do you get each month."
“商業(yè)網(wǎng)站沒有新聞采訪權，以‘網(wǎng)絡記者’名義進行的采訪活動都是非法的?！毙侣劤霭婵偸鹦侣剤罂矩撠熑吮硎?，商業(yè)網(wǎng)站推廣不是新聞單位，沒有自采新聞職能，沒有資格申領記者證。而對國家重點媒體所辦的新聞網(wǎng)站，支持其依托傳統(tǒng)媒體申領新聞記者證，開展新聞采編工作。對于這一規(guī)定，小清表示理解，畢竟國家是出于新聞管理的需要，“其實，除了不能參加一些國家重大事件的新聞發(fā)布會，其他場合都能看到網(wǎng)絡營銷編輯的身影。對于一些原創(chuàng)性的稿件我們也可以署自己的名字，只是名字前不加‘記者’兩字，也可以考網(wǎng)絡編輯職業(yè)資格證書，但很少有網(wǎng)絡營銷編輯會考，一來這一證書行業(yè)認可度不高，二來這個行業(yè)流動性大，網(wǎng)絡編輯不可能一直做下去，經(jīng)常會跳到其他行業(yè)。
" The commercial website news interviews, to ' network reporters ' in the name of the interview is illegal." General Administration of press and publication of newspapers division responsible person said, business website promotion is not news unit, since there is no news function, not eligible for a press pass. The national media to support its news sites, relying on traditional media for the press cards, the implementation of news gathering and editing work. For this requirement, small clear understanding, after all state for information management needs," in fact, in addition to cannot participate in some major national events in a news conference, other occasions can see network marketing editor figure. For some original manuscript we can also under his own name, only the name is not ' reporters ' word, can test network editing occupation qualification certificate, but few have network marketing edit certificate, this certificate as industry recognition is not high, but the industry flow of large, Web Editor could not have been done down, often jump to other industries.
曾經(jīng)有人將網(wǎng)站編輯稱為“無冕賊王”，即不需技術、無需文采的網(wǎng)絡搬運工，他們所需要的能力就是會按住鍵盤的CtrlC(復制)與CtrlV(粘貼)鍵，將文章標題縮短或擴長到所規(guī)定的字符數(shù)區(qū)間，用PhotoShop將圖片剪切到規(guī)定像素。但對于這種叫法，小清急切地澄清：“我們不是網(wǎng)絡搬運工?！薄拔页姓J，網(wǎng)絡營銷編輯的工作首先是從‘搬運工’開始的，但如果你以為這樣就大功告成，你就不是一名合格的網(wǎng)絡編輯。當你copy了一段時間后，你也應該開始熟悉這個圈子，熟悉你的版面，熟悉很多網(wǎng)編要做的網(wǎng)站推廣東西。那么，你同樣可以開始你的原創(chuàng)之路，比如舉辦一些線上線下的網(wǎng)友活動，做一些熱點事件的專題等等?！?/P>
Once the website editor called" the uncrowned king of Thieves", i.e. without the technology, without literary talent network Porter, what they need is the ability to will hold the keyboard CtrlC ( copy ) and CtrlV ( paste ) key, the article title shortened or expanded to the specified number of characters between the area, use PhotoShop clipping to the specified pixel. But for this term, Xiao Qing eager to clarify:" we are not network porter." " I admit, network marketing editorial work is above all from ' Porter ' started, but if you think that this will be accomplished, you are not a qualified editor. When you copy after a period of time, you should also begin to be familiar with this circle, familiar with your layout, familiar with many net to do site promotion. Then, you can also start your road of the original, such as the number of online and offline users activities, do some hot topics and events."
“其實，我們的主業(yè)并不是采訪，除了文字采寫外，我們更多的時間要花在維持網(wǎng)頁更新，資源整合、內(nèi)容收集、圖片編輯，做專題，主持視頻訪談，互聯(lián)網(wǎng)產(chǎn)品如微博、博客的營銷網(wǎng)站推廣等等，雖然涉及的工作很多很雜，但我漸漸喜歡上了這份工作，因為這份工作能讓人迅速成長，對年輕人非常合適，挺能鍛煉人的?！?/P>
" In fact, we advocate course of study not interviewed, in addition to the text writing, more time spent in the maintenance of webpage update, resource integration, content collection, image editing, feature, host video interviews, Internet products such as micro-blog, blog marketing and so on, although the work involved a lot of very complex, but I like the job, because this job can make people grow rapidly, the young man is very appropriate, can exercise human."
職業(yè)定義
原勞動和社會保障部于2005年3月24日公示的10個新職業(yè)名單中，網(wǎng)絡營銷編輯名列其中，并已經(jīng)被列入國家職業(yè)分類大典。網(wǎng)絡編輯是網(wǎng)站內(nèi)容的設計者和建設者，他們主要對網(wǎng)絡信息進行采集、分類、編輯，并通過網(wǎng)絡向世界發(fā)布，接受網(wǎng)民的反饋。
Occupation definition
Former Ministry of labor and social security on March 24, 2005announcement10 new occupation list, network marketing edit ranks among them, and has been included in the national occupation classification. The network is the editor of website designers and builders, they mainly on network information collection, sorting, editing, and released to the world through the network, receive users feedback.
入職門檻
能夠清晰而有邏輯地表達自己的想法，具有創(chuàng)造性的思維，熱愛寫作與創(chuàng)作，具有豐富的背景知識; 熟悉基本的辦公軟件，熟悉photoshop、dreamweaver等圖文編輯軟件，掌握html語言;思維活躍，新聞敏感性強，能夠在最短的時間內(nèi)判斷網(wǎng)絡營銷新聞價值并了解新聞發(fā)布的渠道; 善于交流與溝通，能夠了解用戶和受眾的意見，與他們進行溝通 ;善于調(diào)整自己的狀態(tài)，能夠適應全時段采編新聞的網(wǎng)站推廣工作強度和實時更新的工作節(jié)奏。
Entry barriers
To clear and logical expression of their ideas, creative thinking, writing and creation, has a rich background knowledge; familiar with basic office software, familiar with Photoshop, Dreamweaver graphic editing software, master HTML language; thinking is active, the new Wen Min sensitivity is strong, can in the shortest time to judge the network marketing news value and news release channels; good at communication, can understand the user and the suggestions of the target audience, communicate with them; to adjust their own state, can be adapted to all time editing news website promotion strength and real-time updating of working rhythm.
職業(yè)速描
網(wǎng)站推廣內(nèi)容的設計師和建設者;網(wǎng)站信息的發(fā)布與整合，網(wǎng)站專題的制作;與網(wǎng)民互動，增加網(wǎng)站的點擊率和網(wǎng)民的停留時間;網(wǎng)站頁面框架的構建與內(nèi)容產(chǎn)品的開發(fā)、維護;拓展與網(wǎng)站相關的其他合作和業(yè)務，提高網(wǎng)站的頁面流量。
Occupation sketch
Website promotion content designer and builder; Web information publishing and integration, web site feature production; interact with the netizen, increase the site click rate and netizen's residence time; Web page framework and content of product development, maintenance; development and site in combination with other cooperation and business, improve the site's page flow.
總結：在網(wǎng)絡營銷中，網(wǎng)絡編輯除了基本的內(nèi)容篩選與處理的技能外，還需要會處理圖片，高級編輯還需要制作網(wǎng)頁的技能，專題策劃的能力，另外網(wǎng)絡編輯還要有主動自主學習能力，要學會網(wǎng)站推廣搜索引擎優(yōu)化即SEO方面的知識。另外網(wǎng)絡營銷編輯對網(wǎng)站內(nèi)容最為熟悉不過，必要的時候還要配合推廣部門進行網(wǎng)站推廣等方面的工作。
Summary: in the network marketing, network editor in addition to the basic content of screening and treatment skills, also need to deal with pictures, senior editor also need making webpage skills, special topics planning ability, another network editor also has active autonomous learning ability, to learn website search engine optimization SEO knowledge. In addition to network marketing edit website content is the most familiar, when necessary, but also with the promotion department website promotion work.
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