在網(wǎng)絡營銷中，降權一般是指搜索引擎給網(wǎng)站評定的級別下降了，也是搜索引擎對網(wǎng)站推廣進行的一種處罰方式。其表現(xiàn)形式一般分為以下幾種：
In network marketing, right down to the site generally refers to the search engine evaluation level of decline, also search engine on the website promotion is a form of punishment. Its manifestation is generally divided into the following:
一、網(wǎng)站內(nèi)容質量降低
相信大家都明白網(wǎng)站的網(wǎng)絡營銷內(nèi)容是一個網(wǎng)站的靈魂所在，長期轉載或者說質量度不高的偽原創(chuàng)內(nèi)容，瀏覽的客戶一般都會較少,客戶體驗度也不會很好，同樣，百度也會認為這個不是什么好文章，從而給予的網(wǎng)站推廣權重很低，甚至不收錄。
A lower quality, website content
I believe we all understand Internet marketing site content is a site of soul, long-term reproduced or quality is not high the pseudo-original content, browsing customers generally less, customer experience is not good, similarly, Baidu will think that this is not a good article, thus giving the website promotion weight very low, even not included.
二、外鏈質量低
網(wǎng)站的外鏈也是網(wǎng)站優(yōu)化中的重要組成部分，當做了大部分的網(wǎng)絡營銷垃圾外鏈的時候，無異于在給網(wǎng)站挖坑葬送自己的網(wǎng)站。
In two, outside the chain of low quality
The website outside catenary is an important part of website optimization, as most of the network marketing of garbage outside the chain, is to give the website trenching put an end to their website.
三、網(wǎng)站空間不穩(wěn)定
網(wǎng)站推廣空間不穩(wěn)定最主要的表示形式就是網(wǎng)站打不開，當蜘蛛正爬行你的網(wǎng)站的時候，此時，網(wǎng)站打不開，給蜘蛛的印象可想而知，這樣一而再，再而三，蜘蛛就會減少在你網(wǎng)站的爬行次數(shù)。
Three, website space instability
Website promotion space is not stable main representation is the website cannot open, when a spider crawling your site, at this time, the website cannot open, to the spider impression one can imagine, this over and over again, the spider will reduce the number of the crawling on your site.
四、網(wǎng)站改版出現(xiàn)的死鏈接
網(wǎng)站改版這樣的情況最易出現(xiàn)的是死鏈接過多，死鏈接過多導致網(wǎng)站網(wǎng)絡營銷被降權。
Four, website of the dead links
Website correcting this situation appears the most easily link is dead too much, dead links lead to network marketing is right down.
五、網(wǎng)站標題
由于現(xiàn)在建個網(wǎng)站推廣相當?shù)谋阋?，大家選擇的也多半是虛擬主機，這樣的話就會在同一個ip下有N個網(wǎng)站，這樣一來當同一ip下的某個網(wǎng)站出問題的話，自己的網(wǎng)站就會被牽連。修改標題。
In five, the title of the web
Now due to build a website promotion is a lot cheaper, we choose the most virtual host, it will be in the same IP N site, so that when the same IP under a web site a problem, your site will be implicated. Modify title.
總結：在網(wǎng)絡營銷中，網(wǎng)站的標題是一個網(wǎng)站的臉面，讓別人知道你的網(wǎng)頁內(nèi)容到底講的是什么，當你經(jīng)常更換網(wǎng)站的標題，無異于是在百度的面前變臉。后果可想而知了。
Summary: in the network marketing, title of the site is a site of face, let others know your webpage content in the end what is said, when you often change site title, "is tantamount to Baidu front face. One can imagine the consequences。
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